http://www.dragonrouge.co.uk/thinking/turning-subconscious-symbolism-standout-packaging
Though this may not directly link to my project I thought that it displays clearly how the 'enjoyment' side of the subconscious can play into our likes and dislikes.
And how the subconscious can simply be described as our pure instinct and reaction to situations and experiences.
'simply the forms which instincts assume' - Carl Jung, Archetype Theory.

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