Showing posts with label Archetype theory. Show all posts
Showing posts with label Archetype theory. Show all posts

Sunday, 11 December 2011

Subconscious methods of design.

http://www.dragonrouge.co.uk/thinking/turning-subconscious-symbolism-standout-packaging

Though this may not directly link to my project I thought that it displays clearly how the 'enjoyment' side of the subconscious can play into our likes and dislikes.
And how the subconscious can simply be described as our pure instinct and reaction to situations and experiences.

'simply the forms which instincts assume' - Carl Jung, Archetype Theory.