Putting it in the space.

Seeing the designs in the intended space. The sculptures would be free standing and approachable form all angles so as to give the consumer a better chance to see the products. Making the experience more intimate and memorable. Newton Building, Nottingham.

Having seen the design in one space, I started to envision it in ANY space to test the designs versatility and adaptability to its surroundings. Though still out of the ordinary the pieces would still be able to sit happily in with its surroundings and help make permanent its effect long after its gone from the site. Market Square, Nottingham.

and finally The Arboretum, Nottingham.

Dressing the space.

More experimental work with photoshop. Using the mannequins and dressing them for the space...putting them into a setting so as to create a and individual and unique space for each mannequin to 'sit' in.

The one thats purple based, I wanted to experiment with floral inspiration of nature, but this proved to not fit in as well as the natural greens with the environment and its surroundings. (shown in next post)

Making it real...

The next step from here was to envision this design in reality. Here are the experimental mock ups of the mannequins that would have been used to display the produce in space. I started to try and understand how I could design these figures to engage the attentions of on lookers and wanted a way to excite their inner nature to re discover nature it self.

Nature taking over...

The next idea was to go back to the Spring idea. To incorporate al the information and research I had learnt on Spring and its form. So the design started to steer more towards a natural approach and I brought the outside in.

The next obstacle was how to use this design and incorporate the fashion designers products into it? So I went back to the dancers form and started to intertwine the two themes. Dance and Nature and came out with a meld of the two. This proved much more successful in showcasing the fashion designers work and my own in providing a visual spectacle and installation in which could engage the audience. It also proved to be a much more intimate experience for the audience since the items are now close to the ground and eye level, where as the designs before were at extreme height that they would have been easily missed. This design also brought together SOME of the aspects of the FIVE human SENSES... TOUCH, TASTE, SOUND, SIGHT and SMELL.

Space design.

These designs were made to showcase the produce items in a 'dancing' form. The inspiration came from a washing line image, how the clothes in the wind made the items look as though they had a movement of their own and was 'dancing' in the wind.

The sketches of the 'dancers' in space.

However I chose to go in another direction of this design, as this design proved too obvious and it was not 'out of the ordinary' as I had wanted. I wanted the design to make a mark on the consumer for them to remember for time to come and be instantly recognisable.

Body form.

Looking at Dancers form and silhouettes to inspire the form and ensign in which to 'FILL' my space.

Toying with the space.

The initial designs with the space: How to make it work for me? How do I make it a personal experience? Who is it for? Can it accessed? So I went back to the fashion items to see how they could be arranged to make it interesting. As well as looking at the structure and body form of dancers.

The new direction.

Having analysed closely at Stravinky's Rite of Spring. I came to the conclusion that the narrative in which the composition was created was suited and fit in quiet well with what i wanted to create. Dance and choreography became my NARRATIVE. I wanted to create sculptural dance pieces for my exhibition piece to help showcase the fashion designers creations. My initial sketches and ideas came from the idea of going back to the original chosen space. Newton Building, Nottingham. It's open, light and airy. Everything of 'Spring' without my need to create the atmosphere. This also helped as it opened my design to ANY space not just a contained and restricted space. The question now is how to fill it.....

The running decision for design.

The running idea throughout both the designs was the FIVE human senses... TASTE TOUCH SIGHT SOUND SMELL

The idea was to include as many senses into the design to enable a more immersive experience for the audience.

The original space and idea.

The club Escusha and Minus One in Lace Market, Nottingham. Escusha - upstairs club/ bar light airy and open. Minus One - downstairs club/ bar dark contained and sultry. The space initially chosen was Minus One club space, this was becuase the fashion designer whose pieces I would have been show casing thought to have a controlled contained environment in which to convey her theme. As a designer I opted for the space due to its intimate space and ability to control easily how the intended audience would move through the space.

MINUS ONE BAR