This question came up while looking back through my blog, and having one article strike me. The window display article by cosmetics company LUSH and the window stage demonstration against animal testing.
It brought the questions of HOW and WHY the shoppers stopped to watch...was it because they saw movement?
A animal rights campaign?
A show?
But WHY did it engage them?......... Did it involve them? Psychologically? Emotionally?
But they didn't hear or touch the actors...it was merely a spectacle...so could it really have made a connection with the audience?
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