Does involvement need interaction?

This question came up while looking back through my blog, and having one article strike me. The window display article by cosmetics company LUSH and the window stage demonstration against animal testing.

It brought the questions of HOW and WHY the shoppers stopped to watch...was it because they saw movement?

A animal rights campaign?

A show?

But WHY did it engage them?......... Did it involve  them? Psychologically? Emotionally? 

But they didn't hear or touch the actors...it was merely a spectacle...so could it really have made a connection with the audience?

http://www.guardian.co.uk/commentisfree/2012/apr/27/lush-animal-cruelty-performance-art

Factors affecting purchase OUT of Christmas season

This chart represents the questionnaires conducted during the christmas period, gathering information on what factors influence the consumers choices when deciding on a product and which store to go into.

Factors affecting purchases during christmas.

This chart represents the questionnaires conducted during the christmas period, gathering information on what factors influence the consumers choices when deciding on a product and which store to go into. (This was directed for consumers personal shopping, excluding the shopping of gifts for the seasonal festivities)

Holographic technology:

Holographic technology:

http://www.musion.co.uk/

New breakthrough technology allowing the introduction of 3-Dimensional interaction with holograms!!
Will this be the next break through in modern advertising?

Other interesting exapmles of this new technology being used comes in the form of entertainment!
- the Snoop Dog concert ft. Tupac (back from the dead?.....)

and the more recent Black Eye Peas concert!!!

Problem though....the projections across the stage have limited movement and god forbid anyone try to touch them!!