Factors affecting purchases during christmas.

This chart represents the questionnaires conducted during the christmas period, gathering information on what factors influence the consumers choices when deciding on a product and which store to go into. (This was directed for consumers personal shopping, excluding the shopping of gifts for the seasonal festivities)

Puma Creative Exhibit. 2009

http://creative.puma.com/us/en/2009/01/inside-london’s-design-museum-for-“hussein-chalayan—from-fashion-and-back”-exhibition/

What caught my attention on this webpage was the space layout of the designs. Many though with few objects of attention still expressed exactly what the brand wanted and showcased their products clearly and beautifully.