Factors affecting purchase OUT of Christmas season

This chart represents the questionnaires conducted during the christmas period, gathering information on what factors influence the consumers choices when deciding on a product and which store to go into.

Factors affecting purchases during christmas.

This chart represents the questionnaires conducted during the christmas period, gathering information on what factors influence the consumers choices when deciding on a product and which store to go into. (This was directed for consumers personal shopping, excluding the shopping of gifts for the seasonal festivities)

Visual Merchandising

http://www.retailstorewindows.com/2009/10/zara-london.html

examples of Zara, London windows in 2009-10.